BA in Creative BusinessAdd to shortlist
Applied Sciences
Communications & Media
BA in Creative Business
4 years
€2143 pa
Programme profile
This programme focuses on the latest developments in international marketing, media and communication. It equips you with a blend of professional skills highly desired by employers in creative industries such as advertising, media and entertainment, design, music, publishing, gaming, fashion and IT, but also in other organisations – commercial and non-profit – and consultancies. Along the way you learn how to manage the commercial power of creativity, to think strategically and conceptually and to find innovative ways to solve the challenges of today’s international creative business
Programme content
Year 1:
Professional Landscape;Humanities; Marketing Principles; Digital Media Design; Principles of Communication; Research Lab & Methods; Media Culture; Corporate Communication; Creativity; Consumer Behaviour
Year 2:
Technology: Cross-Media Fundamentals; Data Storytelling; International Creative Business; Entrepreneurship; Human-Centred Design; Intercultural Communication; Global Work; Two elective courses, from: Exploring Cultural Differences, Participatory Cultures, Branding Fundamentals, Managing Creatives, Interactive Experiences, Framing the Media, Advanced Marketing and Influencing Your Audiences.
Year 3:
your third year offers you the option to study abroad for a semester or take an international work placement. All students must spend at least six months in a non-native environment. This is an outstanding opportunity to explore and prepare for your chosen career
Year 4:
you focus on the current needs of the creative industries worldwide. At present (and these, of course, can change) these include such topics as deep data and data telling, creative content and briefing, advanced design thinking, the customer journey and brand personas, internal and external branding, innovative organisational cultures, corporate reputation and strategic vision and communications
Progression
The university doesn't currently offer a related Masters programmes, taught through English
Entry Requirements
2 x A/S Levels plus 4 x GCSE (Grades A-C) OR relevant BETEC Level 3 Extended Diploma
Six subjects at Leaving Certificate (including 2 at H4) OR relevant QQI/FETAC Level 5
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01 October
01 August
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